Britain Loves Baking started as the COVID 19 Pandemic took hold, creating increased time at home for all the family. Baking once again, and as it always has done during a crisis, took centre stage in the lives of families across Great Britain. Britain Loves Baking is an innovative first-to-market response to these changed circumstances. Having seen the effects covid was having on everyone. We wanted to create a different business model and create baking boxes that not only taste good but do good to. A business that puts people & our purpose over profits and shareholders. We do this by creating accessible and affordable baking experiences the new skills, inspire to learn to or try a new bake. We provide support and content for free that teach kids how to bake and learn more about where their food comes from. We promote the benefits that Baking brings to those who are suffering from mental health issues We remove all the fuss, friction & unnecessary cost by giving customers the right amount of everything they need in a box to make the perfect bread or cake recipe. We move all the hassle of sourcing all hard-to-find ingredients. There is no waste. We simplified complex Baking and the science in Baking and used clever know-how so consumers can master macarons to French baguettes first time and every time. We saved them up to 30% they paid in Hidden costs (ingredients they are expected to buy alongside the box)! We reinvented Baking and made it ambient, so boxes can be kept longer so customers could bake what they wanted, when they wanted with no extra costs needed in these challenging times.